Who is responsible for the website
TheFirstCar.co.uk is maintained by Prudent Plus Ltd, Booths Hall, Booths Park, Knutsford Cheshire WA16 8GS, company number 10104295. Prudent Plus Ltd is registered with the Information Commissioner's Office under reference ZB208127. Email:
Technical information created when you visit
Web servers, hosting providers and security systems may process information such as IP address, browser and device type, requested pages, referring page, date and time, and technical error information. This may be used to deliver the site, protect it from abuse and investigate faults.
Information you send voluntarily
If you contact the business by a communication method published elsewhere, information you choose to provide may be used to deal with that enquiry and keep an appropriate record. Do not send passwords, full payment-card details or unnecessary sensitive information.
Insurance comparison links
Some pages link to a comparison service provided by Seopa Ltd, trading as Quotezone. Once you follow that link, the quotation service is operated by Seopa Ltd and information entered there is handled under its own privacy information.
Referral tracking
The insurance link contains an identifier that allows a referral to be attributed to this website. That may be used to record a resulting transaction and calculate commission payable to Prudent Plus Ltd.
Commission
Prudent Plus Ltd may receive commission when a policy is purchased after a referral from TheFirstCar.co.uk. The presence of that commercial relationship does not give Prudent Plus Ltd access to every item of information entered into the external quotation service.
Cookies and browser storage
The website or services used to operate it may use cookies or similar technology for necessary operation, security, measurement or referral tracking. Where UK law requires consent for non-essential technology, that technology should not be activated until the required consent has been obtained.
Analytics
If analytics are used, they may process details such as pages visited, device type, approximate location derived from network information and how people move through the site. Analytics should be configured in line with applicable UK privacy and cookie rules.
Service providers
Information may be processed by organisations that provide hosting, security, technical support or measurement services. It may also be disclosed where required by law or where reasonably necessary to protect legal rights.
International processing
Some technology providers may process information outside the United Kingdom. Where UK data-protection law requires safeguards for a transfer, suitable safeguards should be used.
How long information is kept
Personal information should be kept only for as long as it is reasonably needed for the purpose for which it was collected, for security, record keeping or legal requirements. Retention periods can differ according to the information involved.
Security
Reasonable measures should be used to protect information, although no internet service or email system can promise complete security.
Your rights
UK data-protection law can provide rights including access, correction, deletion, restriction, objection and data portability in relevant circumstances. Where processing depends on consent, consent can normally be withdrawn for future use.
Complaints
If you are concerned about how Prudent Plus Ltd has handled personal information, you can raise the matter with the company. You can also complain to the Information Commissioner's Office where UK data-protection law applies.
Children
TheFirstCar.co.uk is a general motoring-information website. It is not designed to collect personal information from children.
External websites
We do not control the privacy practices, cookies or security of sites you choose to visit through an external link. Read the information supplied by the service you use.
Changes to this policy
The privacy policy may be updated when the site, the services it uses or the law changes. The version published here is the current policy for this website.